Maison Cailler

A delicious dive into the heart of Swiss chocolate

In Broc, at the foot of the Fribourg Pre-Alps, Maison Cailler has been telling the story of chocolate since 1819. The tour feels like a journey: you walk through immersive sets, breathe in the aromas of cocoa, and discover the machines and the gestures of the chocolatiers. It is a museum you taste as much as you visit, designed to delight children and parents alike. And since the brand was born right here, in the Gruyère region, the local roots are very real. An ideal outing in any weather, since everything takes place indoors.

What your children will discover

Your children follow a beautifully staged tour that traces the great stages of chocolate, from cocoa beans grown far away to the Swiss bar. They pass through colourful themed rooms, with sounds, lights and scents that bring the story to life. They then watch the chocolatiers at work behind the windows of the workshop. The big moment is the final tasting: a wide choice of Cailler chocolates, freely available, to enjoy together.

What you do there and the atmosphere on site

The atmosphere is warm and playful, somewhere between a museum and a sensory experience. You move through the spaces at your own pace, pausing, sniffing, learning while having fun. The youngest visitors love walking past the chocolatiers and, of course, the tasting. Plan around an hour for the tour. On site, a shop lets you extend the pleasure and head home with a few treats.

Before you go

• Recommended age: from 3 years old and up to the teenage years (a tour enjoyed by the whole family)
• Duration: about 1 hour for the tour with tasting
• Price: adult 17 CHF, child aged 6 to 15 7 CHF, free for under-6s; students and seniors 14 CHF (to be confirmed on the official website)
• Booking: time slot to be reserved online, strongly recommended in high season and at weekends
• Stroller accessibility: to be confirmed on the official website
• Transport: train to the Broc-Fabrique station (line from Bulle / Fribourg), then about 5 minutes on foot
• What to bring: a small appetite is welcome to make the most of the tasting
• Best season: all year round, a perfect outing on rainy days

Parents' tips

• Book your time slot online in advance, especially during the holidays and at weekends.
• Favour the train: the Chocolat Express drops you off directly at Broc-Fabrique, with no parking worries.
• Avoid coming right after a big meal: the final tasting is generous.
• Allow a little time for the shop, which is very tempting for children.
• Check for any exceptional closures before you leave (the website announces maintenance dates).

Useful information

• Address: Rue Jules Bellet 7, 1636 Broc (canton of Fribourg)
• Official website: https://www.cailler.ch/fr/visite-maison-cailler
• Opening hours: 1 April to 31 October from 10am to 6pm; 1 November to 31 March from 10am to 5pm; closed on 25 December and 1 January (check on the official website)
• Access: Broc-Fabrique station, then about 5 minutes on foot; parking nearby

Why we recommend it

Because it is one of the rare outings that brings the whole family together around the same simple, universal pleasure: chocolate. The tour is short, lively and accessible to the youngest, the train access is easy, and the final tasting leaves a tasty memory. It is also a lovely gateway to the Gruyère region, to combine with a stroll in nearby Gruyères.

In a nutshell

An interactive, indulgent tour about Swiss chocolate, with an all-you-can-eat tasting, in Broc. Easy to reach by train and enjoyed by the whole family.